Friday, May 16, 2014

How global is the appeal of your three chosen texts?

all of my chosen texts have a global appeal however they have each achieved this in different ways using a range of marketing techniques and making use of a range of platforms to promote and sell their albums.
Nirvana where a band that combined the popular genres of the time, metal, pop and punk creating the grunge genre, this created hybridity and extends their appeal to a wider audience. They released their second album "Nevermind" in 1992 to this day they have sold over 30 million copies and it is still being purchased. when nirvana where releasing the album the internet had not yet come into play in industry like it is today therefore nirvana where heavily reliant on their record label 'Geffen"to  promote them globally through TV appearances, music videos and radio plays.
geffen did  not expect the band to have the global appeal that they did and only produced 35,000 copies of the album for Britain and 45,00 for the US not knowing that it would sell 11.5 million in the US and 30 million worldwide. teenage spirit was there most popular single released from the album it has 154 million views on youtube even though this came after the breakup of the band with the death of kurt. to promote their album they used TV appearances doing live performances on popular shows with a worldwide audience such as Jonathan ross and top of the pops. rather than conforming to the shows expectations and preforming to the best of their ability they messed around, played the wrong songs and other publicity stunts to crete a buzz and promote by word of mouth which played an important role in their success.
critics held them as "speaking out to lead a lost generation waiting to be led" this made nirvana a statement of rebellion and identity that could be transferred across the globe.

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