Niche or mainstream
Niche text:
is a text that has more specific content so less people use the text. they are made for people with a very specific interests. because of the fact that not many people watch niche texts they are scheduled off prime time television and are often placed in less popular channels.
An example of a niche text could be "the two thousand year old computer" on bbc4.
The scheduling and placement of this program is far from prime time television. it is on bbc four this channel has much lower ratings so less people what this channel.The show is also on at 00:40 at this time most people will not be watching the television therefore only people that make an active effort to stay up and watch this show will see it so most people wont know it is even on.
subject content: this is a documentary so is mainly information about this historical object. this is a subject matter that most people will not have any interest in or want to learn about.The uses and gratifications for this text is information and learning. this in itself is a niche gratification as most people will want escapism and entertainment. the fact that this show only really has this one gratification cuts down the target audience greatly
audience access: this program will not be heavily advertised on primetime tv so alot of people will not even be aware of this program. A lot of the audience will probably have to watch the program at a different time so they will have to record the show or watch it on demand this makes accessing this show more difficult
mode of address: this program is a documentary therefore it might not follow a strict narrative convention and people may not like the structure of the show. the show will contain large amounts of information and hard facts so it will be presented in a very formal manner. the language used in this show may be very formal, academic and specialist so onlt certain people will be able to properly engage and understand the text.
mainstream texts: These are texts that are show to the masses.large amounts of the population will watch theses mainstream texts so they therefore have a large following and make a lot of money. they cover a wide range of interests and are normally more general so that everyone can enjoy them. mainstream texts often follow specific narrative codes and conventions such as todorovs equilibrium theory. they use this narrative format because people know this format and like the way the story progresses.
an example of a mainstream text would be emmerdale.
scheduling and placement. this show is on itv so this is a very popular channel that has a large and varied audience following. emmerdale also starts at 7.00pm this is a primetime tv slot where most people will be sitting down to watch tv with there diner this immediately puts the programme out there to a large audience
subject content . it has an ensemble cast so nearly everyone can relate to a particular character. the program is about everyday life and everyday situations so everyone can relate to events in the programs and no prior or specific knowledge is needed to enjoy and understand the show. the uses and gratifications that this show provides will be escapism,entertainment and because the amount of people that watch this show it could give an element of social interaction. this show would also provide models of behaviour and possibly reinforcement for personal values. as this program provides so many uses and gratifications lots of people will watch the show as there is so much to be gained from it
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