How does the representation of women
differ in music videos depending on the gender of the music artist in western
pop music with specific reference to the artist Robin Thick and Pink?
I plan to investigate if the representation of women
differs depending on the gender of the musician being presented and whether the
female is the core focus or just an accessory to a lead male. I will analyse if
the different stereotypes, ideologies and representations that are presented
within music videos and if they gratify their target audience. I will
specifically lyrical content in the songs and the ideologies that these
present, considering the effects that these representations of women has on
both a male and female audience, with specific reference to the Robin Thicke
album ‘blurred lines’ and pinks album ‘………’ .To do this I will apply theories
such as Laura Mulvey’s male gaze theory and how women are objectified for male
scopophilia .I will also investigate the Marxist theory of hegemony and how the
representations of women are used on a social scale to maintain power.
In Robin Thicke’s album blurred lines there are two
singles released that charted the top ten: “blurred lines” reaching number 1 on
billboard hot 100 singles (3) and “give it to me”. These are both extremely
popular songs. The song Blurred lines has over 206,000,000 hits on YouTube and
over 880,000 likes, then not as popular but also very successful “give it to
me” has over 12,000,000 views and 77,000 likes. Both of these singles are
well known for there videos specifically blurred lines as the original video
features 3 topless models and created a lot of debate about the appropriateness
of this video with the daily mail stating "its a song that has been seen
as deeply offensive and derogatory towards women using controversial lyrics
such as i know you want it and let me liberate ya "(4). These two videos
share the same representations of women and are both vey objectifying.
The video for the song blurred lines features robin Thicke
himself, T.I and Pharrel Williams. It also features three very stereotypically attractive
and well-known models. The whole video shows these three girls seductively dancing around in very little, see through or in the
original case no clothing. This represents women as sexual objects for the
three men in the video "the three fully clothed men touch and gawk at them
in which ever way they choose with no reaction from the women"(5)this
presents the idea that men can do that they want and that women should be
submissive to men’s actions and desires . Laura Mulvey states that women can
act as the object of scopophilia for both the audience of the video and the
males actually the video “Traditionally, the woman displayed has functioned on
two levels: as erotic object for the characters within the screen story, and as
erotic object for the spectator within the auditorium” (6). In this video we
see the men looking at the girls very clearly, they look the girls up and down
and focus on their figure in a sexual manner. As the camera tilts up and down
the girls figure the audience watching the video is forced to look at the women
in the same way that the male’s in the video are taking on the male gaze. In
this video the camera focuses on the girl’s body parts fragmenting them, this
is a technical method of objectification so the audience see specific body
parts representing them as an object of scopophilia. The women only serve the
men, we see the three girls poring the men drinks and lighting cigarettes for them
(?). This emphasises the superiority of the males and how the women’s only
purpose is to serve men.. The Marxist theory of hegemony
would say that this representation is used to maintain power over women in
wider society as the women that watch this video see these older attractive
women serving men it reinforces them with this patriarchal idea that they
should be submissive to the will of men. This hidden message is displayed
through lyrics and the video content of the song. This specific video is contributing
to the cultivation of females to take on the ideology that females and inferior
forcing women to take this on as their own belief allowing men to maintain
control and power in society. At 7 years old little girls and little boys want
to be president of the United States in equal number, 30%, ask the same
question at 15 and a huge gap has occurred (7).this shows that this method of
social control is working changing the minds of females from an early age enforcing
oppressive gender roles on them and as this is presented subtly through media
texts such as this song the women do not rebel as they are not being overtly
oppressed.